Our Focus Drives Our Results

It’s not only in what we say, it’s in what we do. Our focus determines our results. Lack it, and those of us business owners who want to get in front of our best audiences will ramble incoherently while others around us scratch their heads wondering how to help us.

The focused and strategic business builder is apt to articulate their needs and get results from listeners. Here’s how.
They understand their best audiences. Sure, they are open to other business from prospects outside their target area, yet they not only speak to their best clients, they speak to their best clients’ needs.

Because they understand their best audiences, these business owners also know how to get in front of their best prospects.  This is part of their marketing strategy – to seek best audiences vs. just any audience. This allows them the opportunity to explore who they know that can walk them through the door to the connection.

Finally, focused and strategic business builders understand how to talk the language of their best audiences. They’ve done their homework, customizing a general shpeal to a narrow audience. And it’s influential.

Want the benefits of focus? It will drive your results. It will build your relationships. It will give you peace of mind and it will boost your credibility.

Individual Communication Coaching

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On April 22nd, 2011, posted in: audience, business building, focus, workshop by